Dani's Love Rocks

Client

Artist & Creator: Danielle Chance (@danislove_rocks)

Challenge

Dani originally had an AI-generated logo that was cute and colorful, but it didn’t truly capture her essence. She loved the bubble letters and bright tones, but she wanted something more personal—something that reflected the natural, playful soul of her work as a rock painter.

Solution

Through a highly collaborative process, we explored over 20 logo variations before landing on the perfect balance. The final design brought together:
🌿 Earthy tones to honor the natural rocks she paints on
🎨 Playful energy to showcase her vibrant artistic spirit

Beyond the logo, I built a comprehensive brand kit designed to keep Dani’s visual identity consistent across all touchpoints.

Deliverables

Complete Logo Redesign: A joyful and authentic logo that feels unmistakably Dani

Custom Thank You Cards: For pop-up sales, adding a personal touch to each purchase

Editable Thank You Template: For custom orders, giving her flexibility while staying on-brand

Business Card Design: A cohesive design that ties the brand together professionally

Results

Dani now has a brand identity that feels authentic, joyful, and true to her artistry. With her new kit, she can easily jump into Canva to create posts and materials that feel aligned and professional—without having to start from scratch each time.

While I remain available for ongoing marketing support, the goal was empowerment—and Dani is now equipped with everything she needs to confidently carry her brand forward.